In News:

Recently, the Government of India launched the ‘Ayush Nivesh Saarthi’ portal—a digital initiative aimed at positioning India as a global hub for traditional medicine investment. The launch took place during the Ayush Stakeholder/Industry Interaction Meet held at Vanijya Bhawan, New Delhi.

• Developed by: Ministry of Ayush in collaboration with Invest India

Objective of the Portal

• To facilitate investment in India’s Ayush sector through a dedicated digital interface.
• To bring together policy frameworks, incentives, investment-ready projects, and real-time facilitation.
• To strengthen India’s position as a global investment destination for traditional systems of medicine.

Portal Features

• Investor-centric platform integrating:
  • Investment promotion schemes
  • Real-time data and policy information
  • Single-window facilitation
• Supports both domestic and foreign investors
• Offers transparency, ease of access, and sectoral insights

Sectoral Significance

• Growth Rate: The Ayush sector recorded an annual growth rate of 17% (2014–2020).
• Medicinal Wealth: India is home to 8,000+ medicinal plant species.
• Global Recognition: Ayush is among the top five health services in India and contributes significantly to the USD 13 billion Medical Value Travel (MVT) sector.

Investment Facilitation

• 100% Foreign Direct Investment (FDI) is permitted in the Ayush sector through the automatic route.
• The portal aims to attract FDI and empower entrepreneurs through digital governance and investment transparency.