In News:

The Government of India has proposed the establishment of a new Akashvani Kendra in Ujjain, Madhya Pradesh, under the Broadcasting Infrastructure and Network Development (BIND) Scheme.

About BIND Scheme

• Type: Central Sector Scheme
• Implementing Agency: Ministry of Information and Broadcasting
• Beneficiary: Prasar Bharati (All India Radio and Doordarshan)
• Objective: To provide financial support for:
  • Expansion and modernization of broadcasting infrastructure
  • Content development for domestic and international audiences
  • Civil works related to Prasar Bharati’s operations

Key Features

• Facilitates technological upgradation of All India Radio (AIR) and Doordarshan (DD)
• Enhances reach in border, Left-Wing Extremism (LWE)-affected, and strategic regions
• Focuses on high-quality and diverse content
• Expands the capacity of the DTH platform, enabling more channels for viewers
• Aims to boost AIR FM coverage from 59% to 66% of India's geographical area and from 68% to 80% of the population

Significance

• Supports regional broadcasting, especially in underserved and aspirational districts
• Promotes cultural preservation and grassroots-level development narratives
• Expected to create indirect employment in manufacturing and broadcast services sectors
• Aids in ensuring last-mile delivery of public communication and information services

The proposed Akashvani Kendra in Ujjain aligns with the broader vision of ‘Viksit Bharat’, focusing on inclusive media access and robust public broadcasting infrastructure. It underscores the growing synergy between the Centre and States to enhance media penetration and communication outreach.