In News:

• Five beaches in Maharashtra have recently been awarded the prestigious Blue Flag certification, a global eco-label that recognises high standards in environmental management, cleanliness, and sustainable tourism.
• The certified beaches include Shrivardhan and Nagaon (Raigad district), Parnaka (Palghar), and Guhagar and Ladghar (Ratnagiri district). The announcement was made by the state government, marking a significant achievement in coastal conservation and eco-tourism promotion.

About Blue Flag Certification

The Blue Flag is an internationally recognised eco-label awarded by the Foundation for Environment Education (FEE), Denmark. Established in France in 1985 and expanded globally in 2001, it is regarded as one of the world's most prestigious voluntary awards for beaches, marinas, and sustainable tourism boats.

Criteria and Objectives

To receive the Blue Flag, sites must meet 33 stringent criteria across key focus areas:

• Water quality
• Environmental management
• Environmental education and awareness
• Safety and essential services

The certification aims to promote sustainable development in coastal and freshwater ecosystems by ensuring high cleanliness standards, protecting natural habitats, and encouraging responsible tourism practices. Its mission centers on environmental education, conservation, and sustainable tourism development.

Blue Flag Beaches in India

With the addition of the five Maharashtra beaches, India continues to expand its presence on the global sustainable tourism map. Previously recognised Indian Blue Flag beaches include:

• Shivrajpur (Gujarat)
• Ghoghla (Diu)
• Kasarkod and Padubidri (Karnataka)
• Kappad (Kerala)
• Rushikonda (Andhra Pradesh)
• Golden Beach (Odisha)
• Radhanagar (Andaman & Nicobar)
• Kovalam (Tamil Nadu)
• Eden (Puducherry)
• Minicoy Thundi and Kadmat (Lakshadweep)

Significance

This recognition underscores India's ongoing efforts to align coastal tourism with global environmental standards, enhance beach amenities, and promote eco-friendly tourism models. It also strengthens India's initiative to improve coastal governance under programmes like the Integrated Coastal Zone Management Project and the government's broader sustainability mission.

In News:

Rushikonda Beach, located in Visakhapatnam, Andhra Pradesh, has successfully regained its Blue Flag certification after a temporary withdrawal due to non-compliance issues. It remains the only Blue Flag-certified beach in Andhra Pradesh and one of 13 such beaches in India.

What is the Blue Flag Certification?

• Administered by: Foundation for Environmental Education (FEE), Denmark.
• National Operator in India: Blue Flag India under the Society of Integrated Coastal Management (SICOM).
• Purpose: Recognizes beaches meeting strict standards of environmental management, safety, cleanliness, and facilities.
• Criteria: Beaches must comply with 33 environmental and safety criteria, including water quality, waste management, safety measures, and environmental education.
• Control Visits: National Operator conducts scheduled and surprise inspections.

Reasons for Temporary Withdrawal

• The Blue Flag tag was withdrawn after complaints of poor maintenance and non-compliance with amenities.
• Non-compliance types:
  • Minor issues require rectification within 10 days.
  • Multiple or major issues can lead to temporary or season-long withdrawal.
• Rushikonda Beach lost the tag for about two weeks before corrective measures were implemented.

Measures Taken for Regaining the Blue Flag

• Repair and upgrade of beach amenities.
• Plans to install bamboo fencing around the premises to protect the area.
• Public appeals to avoid littering and misuse.
• Education drives for local fisherfolk on beach cleanliness.
• Plans to promote tourism with new beach shacks and regulated alcohol sales, awaiting government approval.
• Identification of 10 other beaches in Andhra Pradesh for upgradation and Blue Flag certification.

Importance of the Blue Flag Tag for Rushikonda Beach

• Tourism Impact: The Blue Flag is internationally recognized by tourists as a mark of safety, cleanliness, and eco-friendliness.
• Environmental Awareness: Promotes responsible tourism and protects coastal ecosystems.
• Local Economy: Supports livelihoods of petty vendors and fisherfolk by attracting visitors.

Key Facts About Rushikonda Beach

• Location: Visakhapatnam, Andhra Pradesh.
• Awarded Blue Flag: First awarded in 2020.
• Features: Golden sands, clear waters, and well-maintained recreational amenities.
• Significance: The only Blue Flag beach in Andhra Pradesh and among 13 in India.