In News:

Rushikonda Beach, located in Visakhapatnam, Andhra Pradesh, has successfully regained its Blue Flag certification after a temporary withdrawal due to non-compliance issues. It remains the only Blue Flag-certified beach in Andhra Pradesh and one of 13 such beaches in India.

What is the Blue Flag Certification?

• Administered by: Foundation for Environmental Education (FEE), Denmark.
• National Operator in India: Blue Flag India under the Society of Integrated Coastal Management (SICOM).
• Purpose: Recognizes beaches meeting strict standards of environmental management, safety, cleanliness, and facilities.
• Criteria: Beaches must comply with 33 environmental and safety criteria, including water quality, waste management, safety measures, and environmental education.
• Control Visits: National Operator conducts scheduled and surprise inspections.

Reasons for Temporary Withdrawal

• The Blue Flag tag was withdrawn after complaints of poor maintenance and non-compliance with amenities.
• Non-compliance types:
  • Minor issues require rectification within 10 days.
  • Multiple or major issues can lead to temporary or season-long withdrawal.
• Rushikonda Beach lost the tag for about two weeks before corrective measures were implemented.

Measures Taken for Regaining the Blue Flag

• Repair and upgrade of beach amenities.
• Plans to install bamboo fencing around the premises to protect the area.
• Public appeals to avoid littering and misuse.
• Education drives for local fisherfolk on beach cleanliness.
• Plans to promote tourism with new beach shacks and regulated alcohol sales, awaiting government approval.
• Identification of 10 other beaches in Andhra Pradesh for upgradation and Blue Flag certification.

Importance of the Blue Flag Tag for Rushikonda Beach

• Tourism Impact: The Blue Flag is internationally recognized by tourists as a mark of safety, cleanliness, and eco-friendliness.
• Environmental Awareness: Promotes responsible tourism and protects coastal ecosystems.
• Local Economy: Supports livelihoods of petty vendors and fisherfolk by attracting visitors.

Key Facts About Rushikonda Beach

• Location: Visakhapatnam, Andhra Pradesh.
• Awarded Blue Flag: First awarded in 2020.
• Features: Golden sands, clear waters, and well-maintained recreational amenities.
• Significance: The only Blue Flag beach in Andhra Pradesh and among 13 in India.