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The Prime Minister launched the Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan, a nationwide campaign to build a drug-free youth population as a foundation for Viksit Bharat@2047.

About the Campaign

The Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan is a nationwide awareness and behavioural change campaign aimed at preventing drug abuse among youth through community participation, public awareness, and promotion of healthy lifestyles.

Objective

• Build a drug-free, physically and mentally healthy youth population.
• Prevent substance abuse through awareness and behavioural change.
• Encourage youth participation in nation-building and contribute towards Viksit Bharat@2047.

Key Features

• 100-week nationwide campaign with activities organisedevery Sunday.
• Covers 28,000 locations across the country.
• Supported by 125 spiritual, educational, industrial, and social organisations.
• Promotes sports, art, culture, meditation, spirituality, and community service as healthy alternatives to substance abuse.
• More than one crore youth participated in taking a nationwide pledge against drug abuse.
• Encourages rehabilitation, counselling, and social reintegration by promoting a second chance for recovering individuals.