Seva Se Seekhen Campaign

  • 04 Jun 2025

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The Government of India has launched the ‘Seva Se Seekhen’ (Learn by Doing) campaign to empower youth through hands-on experience at Jan AushadhiKendras (JAKs). Starting from June 1, 2025, this initiative aims to blend experiential learning with public health outreach.

About the Campaign:

  • Launched in: 2025
  • Nodal Ministries:
    • Ministry of Youth Affairs and Sports
    • Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers
  • Framework:Part of the National Youth Development Framework, aligning youth engagement with grassroots service.

Objectives:

  • Provide experiential learning opportunities in real-world public service settings.
  • Raise awareness about generic medicines and enhance health literacy.
  • Equip youth with technical and soft skills in areas such as inventory, logistics, customer service, and communication.
  • Foster values such as discipline, empathy, and civic responsibility among the youth.

Key Features:

  • Nationwide Implementation:
    • Five youth volunteers per district will be placed across five Jan AushadhiKendras.
    • Covers all states and Union Territories.
  • Volunteer Sources:Participants are selected from:
    • MY Bharat
    • National Service Scheme (NSS)
    • Pharmacy colleges
    • Other youth-focused platforms
  • Duration:15-day structured engagement, including guided tasks and learning outcomes.

Roles and Responsibilities of Volunteers:

  • Support daily functioning and customer services at JAKs.
  • Assist in medicine inventory and logistics management.
  • Promote generic medicine awareness among the public.
  • Participate in community health outreach activities.
  • Observe backend processes like supply chains and stock maintenance.

Key Benefits for Youth:

  • Practical exposure to pharmacy operations and public health service.
  • Skills in record-keeping, inventory handling, and basic operations.
  • Development of employability and customer interaction skills.
  • Insights into affordable healthcare delivery under schemes like Pradhan Mantri Bhartiya JanaushadhiPariyojana (PMBJP).