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India has intensified efforts to combat substance abuse through community engagement and national-level programmes. Recently, a “Drug-Free India” campaign was held in Mysuru, complementing the larger framework of the NashaMukt Bharat Abhiyaan (NMBA), which has completed five years since its launch in 2020.

About NashaMukt Bharat Abhiyaan (NMBA)

• Launched: 15 August 2020.
• Nodal Ministry: Ministry of Social Justice & Empowerment (MoSJE).
• Objective:
  • Reduce drug demand through awareness, prevention, and education.
  • Strengthen community response by mobilising youth, women, and local institutions.
  • Provide rehabilitation and treatment support to victims of addiction.

Key Features

• Targeted Districts: Implemented in 272 high-risk districts identified through national surveys and Narcotics Control Bureau (NCB) data.
• Three-Pronged Strategy:
  • Supply Reduction: Led by NCB.
  • Demand Reduction: Community outreach under MoSJE.
  • Treatment: Medical interventions coordinated by the Health Department.
• Community-Based Model: District and state committees headed by senior officials ensure localised implementation.
• Technology Integration: Dedicated NMBA app, website, and social media platforms for wider outreach.
• Mass Mobilisation: Partnerships with civil society organisations like Art of Living, Brahma Kumaris, and ISKCON for awareness drives.

Impact

• Public Health: Over 18 crore citizens sensitised, with a focus on youth and women.
• Capacity Building: More than 20,000 Master Volunteers trained nationwide.
• Social Stability: Contributed to reducing drug-related crime and strengthening the social fabric.
• Awareness Events: Local campaigns such as the Drug-Free India drive in Mysuru amplify the Abhiyaan’s outreach at the grassroots level.

Significance

• Strengthens India’s commitment to tackling the drug menace through prevention, rehabilitation, and community participation.
• Complements India’s obligations under international conventions on narcotic drug control.
• Directly contributes to SDG 3 (Good Health and Well-being) and SDG 16 (Peace, Justice, and Strong Institutions).