In News:

At the World Audio Visual Entertainment Summit (WAVES) held in Mumbai, Prime Minister Narendra Modi highlighted the transformative potential of India's Orange Economy—a sector driven by creativity, content, and culture. With Indian films now screened in over 100 countries and a surge in OTT platform consumption, India is fast emerging as a global content leader.

What is the Orange Economy?

Also known as the Creative Economy, the Orange Economy encompasses industries rooted in individual creativity, talent, and intellectual property. Coined by Colombian economists Felipe Buitrago and Iván Duque, the term “orange” reflects the vibrancy of cultural identity and innovation.

Core Sectors:

• Advertising, architecture, and design
• Arts and crafts, fashion, and publishing
• Film, music, performing arts, and photography
• Animation, gaming, software, and digital media
• Television, radio, and electronic publishing
• Research and development (R&D)

Key Features of the Orange Economy

• Knowledge-driven and innovation-centric
• Promotes cultural diversity and economic inclusivity
• Combines economic, social, and cultural dimensions
• Strong links to technology, tourism, and intellectual property rights

Global and National Significance

• As per UNESCO, the Orange Economy contributes approximately 3% to global GDP and supports over 30 million jobs worldwide.
• The global animation industry alone is valued at $430 billion.
• In India, the creative sector is being nurtured through flagship initiatives like Skill India, Startup India, and platforms such as WAVES, aiming to empower young creators—from Guwahati musicians to Kochi podcasters.

Government Support and Vision

Emphasized that though the "screen may be shrinking, the scope is infinite," underlining the massive potential of digital platforms and content innovation. The government is actively working to build an enabling ecosystem for the creative economy, blending economic growth with cultural preservation.